Rejection: For many, it’s a terrible experience to be avoided. Rejection can be painful, shameful and discouraging, the fear of which often becomes a person’s biggest obstacle when pursuing their dreams. But for a man named Jia Jiang, facing rejection head-on became an insightful lesson that changed his life and empowered him to find greater success and his true calling.

It started several years after Jiang began his career in the corporate world, when he took a life-altering risk and ventured into the unpredictable world of entrepreneurship. This leap into the unknown resulted with Jiang experiencing crushing rejection.

Rather than face defeat, he decided to embrace it and learn from it, by seeking out rejection for 100 consecutive days, chronicling his experience in his blog – 100 Days of Rejection Therapy. In doing so, he discovered a deeper truth: That simply asking for what you want can open up possibilities where you wouldn’t normally expect.

In his experiment, he intentionally sought out rejection, with approaches ranging from asking a stranger to borrow $100 to requesting a “burger refill” at a restaurant. By doing so Jiang desensitized himself to rejection and, in the process, discovered that rejection can be much less painful than it seems; and that the fear of rejection is much more destructive than we realize.

Most importantly, he discovered that the pain of rejection, and our desire to avoid it at all costs, is all in our heads; and that we have the power to change our thinking and change our lives.

Inspired by his journey, Jian went on to write the bestselling book, Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection.

Watch Jiang’s Tedx presentation video – What I learned from 100 days of rejection

About Jia Jiang

Jia Jiang is the owner of Rejection Therapy, a website that provides inspiration, knowledge and products for people to overcome their fear of rejection. He is also the CEO of Wuju Learning, a company that teaches people and trains organizations to become fearless through rejection training.